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‘House of cards’ falls to immutable wisdom

Troy FisherUltraServe VP Technology Troy Fisher

I declare, I have seen the light although I was mired in doubt to start with.What held me back from accepting the cloud into my life was fear – the terror of losing control.It started when I joined an IT department on the bottom rung, as the support guy who installed a PC on your desk. From there, my role evolved into server applications, then networks and firewalls. In those days, experience was a brutal teacher, so you always needed a backup. We backed up everything before an upgrade because there was always a precedent for things going wrong. People were fearful about moving forward. We even used that mindset to set user expectations by saying “If this goes wrong, your system could be down for the next three days”.The problem was that servers had grown organically over many years, with patches applied incrementally to both operating systems and applications and, as staff changed, system changes were often poorly documented, if at all.Inflexibility was the result. You could not move backwards, while moving forward – whether it was an application or infrastructure upgrade – was a lengthy and expensive process.

The fear of something going wrong meant everyone had to be there and, because major changes typically occurred overnight at periods of low demand, everyone was expensive.When the public cloud first appeared, I admit I personally found it hard to move away from that ‘backup first’ mindset. Back then, I was always on edge about what we’d do if something went wrong. But after I joined UltraServe, where we build systems based on the concept of Immutable Infrastructure, I realised there really is a life beyond backups. Phrases like Immutable Infrastructure and Blue-Green Deployment are no longer overhyped promises, but are daily parts of my life on this righteous path. Being the world’s only Hybris Platform as a Service (PaaS) provider, we support our clients and partners with a product suite that enables them to get to market faster and then provide ongoing support to guarantee the outcomes that suit their individual needs.

Vendors such as Hybris, Amazon Web Services (AWS) and New Relic give us the tools required to build this platform and provide the best service and offering in the market today. If you open the hood of our PaaS offering, SmartStack, what underpins this is Immutable Infrastructure, which is the precise opposite of the ‘house of cards’ architecture that instilled such fear when I started out. While there’s no standard definition of Immutable Infrastructure, it describes a model where an entire software environment never changes once it is deployed: If you want to make changes, you replace its entirety with a new instance. The process of Blue-Green Deployment is a natural consequence of Immutable Infrastructure. Under this model, “Blue” represents the currently deployed version of your software infrastructure while “Green” is the version intended for deployment.We always move from Blue to Green – even where Green is a previous software state. Whereas in the old days, we were tied to server infrastructure, today it is done in software.

This allows the continuous evolution of everything from the operating system and applications to supporting programs such as Java.If a deployment does not work out or unexpected consequences occur, we simply destroy the new environment and deploy the previous ‘good’ environment. The main advantage for customers is that their e-commerce infrastructure now evolves much quicker with many fewer errors.As a result, our SmartStack customers are seeing the smoothest greenfield deployments of code ever, achieved with a minimal number of people.

This means UltraServe can deliver a service that is significantly cheaper than was possible before because customers no longer need Emergency Services around in case there’s a train wreck.It’s also much quicker. Whereas in the old days, the process of putting new functionality into an application could take weeks, months or even years in an exorbitantly expensive project, now, customers can put new functionality in place in days or even hours – again and again!While we’re still in the early days, UltraServe has customers at the bleeding edge: They say this new world is not frightening. The old world was much scarier.Some companies still take the old school approach with big teams and large budgets, but in reality, anyone who still provisions their own infrastructure needs their heads read.Today, the cloud is a legitimate platform. As Fortune 100 companies publicise their successes with Immutable Infrastructure and Blue-Green Deployment, that news will filter out into the market and increase the adoption rate, which is just fine with us.Because, like many converts before me, I am a now true believer..

UltraServe attains AWS Marketing and Commerce competency

AWS PartnerSydney-based managed service provider and advanced AWS consulting partner, UltraServe, has been hand-picked by AWS to take part in its Marketing and Commerce competency. This new competency aims to highlight partners who have demonstrated technical proficiency and customised success in a specialised area. It shortlists AWS partner solutions that support all phases of the marketing and commerce cycle including content management, marketing automation, secure commerce solutions and data analytics.

UltraServe’s platform-as-a-service called SmartStack, helps customers take their products and services to market faster, at a lower cost, with resiliency and redundancy. The platform also features automated load testing, auto-scaling, social scaling and immutable cloud infrastructure. UltraServe vice president of sales, Adam Chicktong, said achieving the AWS Marketing and Commerce competency was clear recognition of its ability to get customers to market faster.

UltraServe – CIO Review – 20 Most Promising AWS Solution Providers 2016

CIO Review magazine recognised in November 2016 UltraServe has been named in the Top 20 Most Promising AWS Solution providers for 2016 in the United States!

UltraServe Internet Named to CIOReview’s 20 Most Promising AWS Solution Providers 2016

FREMONT, CA— UltraServe Internet has been recognized as one among the top 20 AWS solution providers of 2016 by CIOReview magazine.

UltraServe are the global hybris (an SAP company) IaaS / PaaS / SaaS experts and one of the largest Amazon Web Services (AWS) Cloud Managed Service Providers in Asia Pacific. It specializes in providing Managed Hosting, Cloud Hosting, Virtualization, Information Technology, eCommerce, Managed Cloud, Hybris, SmartStack, AWS services, Professional Services, , and Commerce Cloud. “It’s a great honor to announce UltraServe Internet as one of the 20 Most Promising AWS Solution Providers 2016,” said Jeevan George, Managing Editor of CIOReview.

About CIOReview

Published from Fremont, California, CIOReview is a print magazine that explores and understands the plethora of ways adopted by firms to execute the smooth functioning of their businesses. A distinguished panel comprising of CEOs, CIOs, IT VPs including CIOReview editorial board finalized the “20 Most Promising AWS Solution Providers 2016” and shortlisted the best vendors and consultants.

For more info, visit: www.cioreview.com or view the PDF.

UltraServe rides SAP Hybris demand into US

SmartStackAustralian ecommerce specialist UltraServe has expanded into the United States, opening an office in Chicago to meet demand for its SmartStack-powered SAP Hybris deployment and hosting expertise.

UltraServe expects its Illinois office to grow within the next few months as word-of-mouth spreads about its ability to deploy ecommerce platforms in weeks rather than months.

UltraServe recently undertook a major engagement in the US to assist a pharmaceutical multinational to put a challenging Hybris deployment back on track. It achieved this within weeks. UltraServe’s US beachhead follows a successful international expansion that has seen the Sydney-based company win business in countries as diverse as Brazil and India.

UltraServe CEO Matt Hyland said the Chicago office gave the company “skin in the game”. “We deal with some very large organisations, so establishing a US office adds to our global credibility,” he said.

“Its location in Chicago is conveniently central between the country’s Atlantic and Pacific coasts, which simplifies the process of meeting with enterprise organisations and assisting customers once they’re onboard. It also broadens UltraServe’s 24×7 support capability.

“As well as winning new business, existing customers are expanding the services they buy from us.”

UltraServe has experienced a surge in demand for its services through international recognition of its expertise in deploying, supporting and hosting the SAP Hybris ecommerce platform in the Cloud. Central to UltraServe’s success is its SmartStack provisioning software, which arguably provides the fastest, most scalable and resilient way to develop and deploy SAP Hybris ecommerce platforms in the Cloud

Matt Hyland said UltraServe’s intense focus on ecommerce was driving its growth. “By making SAP Hybris run easily for enterprises, we save businesses time, money and pain when deploying and running their ecommerce platforms,” he said.

“There’s a wide range of generic Cloud-hosting businesses, but as no other business specialises in this particular area in the way that we do, we’re starting to become well-known for our experience, expertise and specialist skills in ecommerce platforms.

“As well as experience delivering projects for enterprise customers here in Australia and overseas, UltraServe has its unique SmartStack software, which automates a lot of the development and deployment process. This lets us deploy new iterations of development in hours instead of weeks.

“The benefit for our customers in Australia, the US and other international markets is not only a reduced development time and cost, but a faster learning curve. SmartStack lets them identify what works – and what doesn’t – and deploy a redesigned environment in days instead of months. That prompt responsiveness provides them with a serious competitive advantage.”