DuluxGroup is a leading marketer and manufacturer of premium branded products that enhance, protect and maintain the places and spaces in which people live and work.

In addition to having a proud heritage, the business is maturing to meet an exciting future. Ultra Commerce is helping them do that head on, with a suite of integrated platform services that can offer the scalability, responsivity and reliability to meet their ambitions.

“You’re going to experience major challenges on any e-commerce project of this scale, and if your partner isn’t experienced with projects of the same technology, scale and complexity, you can expect those problems to multiply. Ultra Commerce demonstrated that they had not only delivered similar projects to ours but were also a thought leader in how these projects should be managed.”

Dafydd Lewis, Technical Lead, DuluxGroup


Months of discovery, analysis and planning went in to defining DuluxGroup’s digital transformation strategy. The result was a multimillion-dollar commitment to delivering a single, group-wide marketing and e-commerce platform that encompassed mobile push, point of sale and analytics.

The solution had to be fully centralised while remaining scalable across multiple geographies, businesses and audiences. At every stage, user experience and best practice were to be championed. That meant reliability – and experience – were of paramount importance when it came to selecting a partner to ensure the smooth deployment and implementation of the chosen SAP Hybris, Adobe Campaign and Adobe Experience Manager (AEM) platforms. Which made Ultra Commerce the natural choice.

“Ultra Commerce came highly recommended by both our digital marketing agency and SAP themselves. They had the most Hybris experience by a significant margin, and also had experience with Adobe AEM and Campaign.”


As with any large-scale, multi-market e-commerce solution, deployment, hosting and management was never going to be straightforward. However, the DuluxGroup team recognised the need for expert support early in the process.

“Hosting is often deceptively simple. It’s seen as a commodity to purchase, but it needs expertise to launch successfully without racking up technical debt. With such a large, complex and evolving project, we didn’t know exactly what would be needed when we started. Ultra Commerce had that experience.”

By getting involved sooner, the DuluxGroup team – led by Dafydd Lewis – was able to mitigate against risk at launch and beyond. In addition to hosting, Ultra Commerce managed deployment and patching while automating as many processes as possible. By removing human intervention, Ultra Commerce greatly reduced the potential for error.

“Ultra Commerce took the uncertainty out of hosting solutions. And they did so in a way that flexed to accommodate the fluid nature of the project. They were hugely responsive and went above and beyond to meet all our support needs.

With Ultra Commerce’s instantly scalable services in place, DuluxGroup can be confident that their platforms are ready for whatever the future brings, be that international growth or e-commerce expansion.


  • The deployment of an integrated platform to ultimately support 60+ e-commerce and content sites
  • Integrated management and analytics spanning multiple geographies
  • Instantly scalable, completely recoverable platforms
  • Recouped opportunity cost by decreasing the need for post-implementation support.

Contact an eCommerce expert today to talk in confidence about how we can help you.