3 New Digital Commerce Trends

Technological advancements are changing the landscape of e-commerce trends, from driving an increasing reliance on the data derived from the “internet of things” (IoT-based solutions drive efficiencies) to improving the mobile shopping experience (10 mobile platforms serve just about any customer imaginable). Staying in front of the curve can help businesses better serve their customers while carving out a niche in a rapidly evolving marketplace.

Welcoming voice-enabled systems

Consumers are rejoicing as more systems become voice-enabled. The broadening interest in products like the Amazon Echo is merely a harbinger of change. The voice search function is a differentiator in the e-commerce experience. It allows the customer to simply speak a desire to obtain results, creating a smooth interaction between the system and user. While natural language searches can leave something to be desired, for many simple searches producing the desired result is no longer an issue (although there is still the thorny problem with accents). Chatbots are an increasingly important part of this landscape, providing the essential human touch while quickly and efficiently managing customer requests. While voice-driven activities will benefit a broad range of people, such as those with disabilities or who simply may not have the requisite technology skills, studies have shown that Millennials are particularly enamored with the technology, with about 40 percent of them engaging with voice-activated solutions.

It’s all in the delivery

The lifeline of e-commerce is its ability to deliver quality goods or services in a quick, efficient manner. This is no small issue, since brick-and-mortar stores offer the ultimate in customer experience: Buyers can touch the product, try it out, make a purchase, and take it home immediately. Price is where e-commerce retailers typically compete for customers, but they are somewhat handicapped in this area by the additional cost and time needed for delivery. The need to emulate Amazon’s strategy for quick, low-cost delivery is an important trend in the e-commerce marketplace. This trend will revolutionize business, as more e-commerce retailers invest in same-day delivery. To capitalize on faster delivery times and routes, companies may need to tap into the power of artificial intelligence (AI) to sift through data and provide key insights. They may also need to invest in their own fleets or develop relationships with those who can quickly and safely provide delivery services. This investment will likely lead to an uptick in driverless freight deliveries that utilize autonomous or semi-autonomous vehicles, like those developed by Tesla or Mercedes-Benz.

The AI is no blockhead

Blockchain, a kind of digital ledger architecture that manages transactions using a cryptocurrency, has been hailed for its ability to accurately and safely process trustless interactions. Blockchain is being implemented in a wide number of areas, from banking to voting, and e-commerce is riding high on this surge. The partnering of blockchain with AI allows for the creation of a decentralized learning network. 2018 is predicted to be a banner year for blockchain that utilizes AI. AI can help identify important patterns and trends in data, especially the enormous data sets generated by the IoT, to highlight potential areas of growth or new opportunities for expansion. AI will help companies derive significant value from customer purchasing histories, chatbot data, website utilization and even dark data. In addition, blockchain-enabled AI may become the next important step for the protection of customer and business data.

E-commerce will experience significant changes in the year ahead, but businesses that are willing to utilize and grow along with the technology stand to gain. Businesses will find that capturing value with technology will become easier than before. While no one can predict the future with perfect accuracy, one thing is certain: Businesses that are flexible and open to technology will benefit.

Transform your digital commerce platform

A competitive Digital Commerce presence often entails the proper maintenance and organization of thousands of products and categories for potentially millions of customers. Organizations must be able to leverage data to perform digital transactions in real time, as well as securely and efficiently store data for future research and analysis. Like all functional e-commerce database services, cloud-based offerings are equipped with essential features such as automated backup and recovery tools; Aurora is no different. From preserving six database copies to utilizing Virtual Private Cloud security and SSL encryption, Amazon Aurora remains at the cutting edge of technological innovation to keep your data safe.

To begin using Aurora, the service leverages the AWS Relational Database Service Management Console as an intuitive interface for running database instances. Aurora supports compatibility with MySQL and PostgreSQL, two of the most commonly used open source database management systems. Existing code and applications which run using these existing database services are immediately ready to run in Aurora. However, for organizations which require more complex migration aspects and considerations, Aurora makes this transition simple with support from the AWS Schema Conversion Tool. This feature allows clients to automatically convert custom source code or database schemas to a target database within AWS, saving valuable company time and resources while also receiving a database backup saved to the cloud.

In today’s competitive Commerce environment, the data requirements necessary for leading brands to provide innovative customer shopping experiences have become enormous. Amazon Aurora can safely store vital business and customer information securely in a cluster volume. Up to 64 terabytes of data for a single database table can be supported, whether it is for product descriptions, inventory availability, orders/transaction history or other essential e-commerce functions. Better yet, Amazon’s pricing model allows clients to only purchase data storage based on the amount of space actually used, allowing instant flexibility and scalability. The pay-as-you-go model with no upfront fees allows firms to easily test out the service, with easy options to optimize CPU processing and pricing points.

Amazon’s latest e-commerce offering provides several additional advantages over the competition. The lofty potential of reducing as much as 90 percent of database costs may just be an exaggerated marketing incentive, but Aurora’s automated and fully equipped software will provide significant savings over most traditional in-house databases in most situations which require expensive and experienced database administrators. Aurora’s flexibility also provides a leading edge over other e-commerce solutions, especially with integration capabilities to easily monitor database performance and problems using Amazon services such as Performance Insights and CloudWatch.

Amazon Web Services is the leading provider of secure and reliable data storage, and Amazon Aurora is certainly no exception when it comes to e-commerce. To help you learn more about how Amazon Aurora might offer innovative solutions for your organization, UltraServe ( offers expert services and advice for both B2B and B2C e-commerce platforms. UltraServe is a Platform as a Service (PaaS) provider specializing in delivering Digital Commerce solutions for organizations globally. UltraServe’s SmartStack Platform provides the most efficient way to deliver Digital Commerce applications (such as SAP Hybris Commerce, Magento Enterprise and Adobe Experience Manager) in the AWS cloud.

UltraServe worked with AWS and SAP to certify the Amazon Aurora Database for use with SAP Hybris


Amazon Aurora is a MySQL-compatible relational database engine that combines the speed and availability of high-end commercial databases with the simplicity and cost-effectiveness of open-source databases. Amazon Aurora provides up to five times better performance than MySQL with the security, availability, and reliability of a commercial database at one tenth the cost. Amazon Aurora’s high availability features and durability are key enablers for UltraServe SmartStack to deliver SAP Hybris Commerce on AWS with a 99.999% availability SLA (which translates to 5.26 minutes of unplanned downtime per year).

We look forward to supporting and delivering your Digital Commerce journey.