Amazon Aurora is a cloud-based relational database service offered through Amazon Web Services (AWS). For companies looking to improve the speed, accessibility and performance of Digital Commerce platforms, Aurora offers tremendous potential to improve the internal architecture and structure of enterprise-level data. For digital strategy innovators and leaders, Aurora is worth serious consideration when it comes to both reducing expenses and improving efficiency.

A competitive Digital Commerce presence often entails the proper maintenance and organization of thousands of products and categories for potentially millions of customers. Organizations must be able to leverage data to perform digital transactions in real time, as well as securely and efficiently store data for future research and analysis. Like all functional e-commerce database services, cloud-based offerings are equipped with essential features such as automated backup and recovery tools; Aurora is no different. From preserving six database copies to utilizing Virtual Private Cloud security and SSL encryption, Amazon Aurora remains at the cutting edge of technological innovation to keep your data safe.

To begin using Aurora, the service leverages the AWS Relational Database Service Management Console as an intuitive interface for running database instances. Aurora supports compatibility with MySQL and PostgreSQL, two of the most commonly used open source database management systems. Existing code and applications which run using these existing database services are immediately ready to run in Aurora. However, for organizations which require more complex migration aspects and considerations, Aurora makes this transition simple with support from the AWS Schema Conversion Tool. This feature allows clients to automatically convert custom source code or database schemas to a target database within AWS, saving valuable company time and resources while also receiving a database backup saved to the cloud.

In today’s competitive Commerce environment, the data requirements necessary for leading brands to provide innovative customer shopping experiences have become enormous. Amazon Aurora can safely store vital business and customer information securely in a cluster volume. Up to 64 terabytes of data for a single database table can be supported, whether it is for product descriptions, inventory availability, orders/transaction history or other essential e-commerce functions. Better yet, Amazon’s pricing model allows clients to only purchase data storage based on the amount of space actually used, allowing instant flexibility and scalability. The pay-as-you-go model with no upfront fees allows firms to easily test out the service, with easy options to optimize CPU processing and pricing points.

Amazon’s latest e-commerce offering provides several additional advantages over the competition. The lofty potential of reducing as much as 90 percent of database costs may just be an exaggerated marketing incentive, but Aurora’s automated and fully equipped software will provide significant savings over most traditional in-house databases in most situations which require expensive and experienced database administrators. Aurora’s flexibility also provides a leading edge over other e-commerce solutions, especially with integration capabilities to easily monitor database performance and problems using Amazon services such as Performance Insights and CloudWatch.

Amazon Web Services is the leading provider of secure and reliable data storage, and Amazon Aurora is certainly no exception when it comes to e-commerce. To help you learn more about how Amazon Aurora might offer innovative solutions for your organization, UltraServe ( offers expert services and advice for both B2B and B2C e-commerce platforms. UltraServe is a Platform as a Service (PaaS) provider specializing in delivering Digital Commerce solutions for organizations globally. UltraServe’s SmartStack Platform provides the most efficient way to deliver Digital Commerce applications (such as SAP Hybris Commerce, Magento Enterprise and Adobe Experience Manager) in the AWS cloud.

UltraServe worked with AWS and SAP to certify the Amazon Aurora Database for use with SAP Hybris


Amazon Aurora is a MySQL-compatible relational database engine that combines the speed and availability of high-end commercial databases with the simplicity and cost-effectiveness of open-source databases. Amazon Aurora provides up to five times better performance than MySQL with the security, availability, and reliability of a commercial database at one tenth the cost. Amazon Aurora’s high availability features and durability are key enablers for UltraServe SmartStack to deliver SAP Hybris Commerce on AWS with a 99.999% availability SLA (which translates to 5.26 minutes of unplanned downtime per year).

We look forward to supporting and delivering your Digital Commerce journey.